Bridging Global Capital and Products with the Japanese Market

I am thrilled to announce the official launch of Product Strategy and our new global website: https://en.p-strategy.co.jp/

After years of leading marketing research at Philip Morris International and working at a global consulting firm, I founded Product Strategy with a clear mission: to help global capital and products successfully enter and grow in Japan.

Japan offers significant opportunities, but navigating its complexity requires more than strategy; it requires real local execution and decision-grade market understanding.

Today, Product Strategy supports global investors and companies through two core service models:

• Hands-on Japan Market Entry Support
  On-the-ground commercial and market execution support to help companies and investors successfully launch and scale in Japan.
  
• Project-Based Commercial Due Diligence & Market Intelligence
  Focused, investment-grade insights for critical decisions such as investments, market entry timing, and growth strategy.

We combine deep market research, customer and competitive intelligence, and commercial strategy to translate Japan’s complex market signals into clear business actions.

Our goal is simple: to become a trusted local partner that bridges global capital and global products with real commercial success in the Japanese market.