Japan Market Entry & Marketing Strategy
Japan Market Entry
& Marketing Strategy
Thinking about entering Japan?
We support international companies as a practical Japan partner — from strategic guidance to hands-on execution on the ground.
Thinking about entering Japan?
We support international companies as a practical Japan partner — from strategic guidance to hands-on execution on the ground.
10+
Years of Cross-Border Business Experience
100%
Bilingual Support
40+
Specialists Across Our Network
100+
Business Meetings Facilitated
100%
Success Rate in Supporting Client Applications to Government Programs
including AMED-certified VC applications
Why choose Product Strategy as your partner?
Deep understanding of the Japanese market — with a global business perspective
With over 10 years of experience in marketing research in Japan, our founder has worked across both Japanese and international business environments, including Philip Morris Japan and Trilations. This enables us to provide practical support grounded in both local market realities and global business expectations.
A more cost-effective alternative to hiring a full-time country manager
Hiring a full-time local manager in Japan can be expensive. Product Strategy can support you as a fractional country manager, helping you move forward in Japan with greater flexibility and at a significantly lower cost.
We do more than advise — we help you move forward
The founder, Shin, is also a co-founder of one of the largest online Japanese schools in Hong Kong. Unlike consultants who only deliver decks and reports without real entrepreneurial experience, he provides hands-on, on-the-ground support that helps move your business forward in a real sense. We work not just for you, but with you, to create meaningful impact for your business.
What we do
Marketing Research / Market Assessment
We help you evaluate market potential, customer needs, and the right approach to Japan through practical research and market assessment.
Fractional Country Manager Support
We act as a flexible local partner in Japan, providing ongoing strategic guidance and hands-on support without the cost of a full-time hire.
Go-to-Market Support
We support your early market entry efforts through partner search, business development support, and practical local coordination.
Public Funding & Government Program Support
We support companies in identifying, preparing for, and navigating public funding opportunities and government-linked programs in Japan.
What Our Clients Say
“Shin’s support was invaluable at our early stage”
“Shin supported ANV at an early stage by helping us refine our pitch deck for Japanese investors. He brought an objective perspective and helped shape a narrative that resonated well with a Japanese audience. He worked seamlessly in English and accurately translated Japanese market context into clear, investor-ready materials, and his support was valuable to ANV at our early stage.”
– Ken Horne, Managing Partner, AN Ventures (Largest Japan-focused biotech VC)
“I highly recommend Shin to any company entering the Japanese market”
“Shin’s support was very valuable during exhibitions and meetings with key stakeholders in Japan. I highly recommend his support to any company looking to enter the Japanese market.”
– Marc Lee, Head of Business Development & Sales APAC, Continuum Powders (Sustainable metal powder provider based in Singapore)
“Reliable support for a complex AMED-related application”
“Shin provided highly reliable support throughout our AMED-related application process in Japan. He understood both local expectations and the perspective of an international investment firm, and helped us put together a clear and credible application. We greatly appreciated his responsiveness and hands-on support throughout the process.”
– Partner, Global Investment VC Firm
*All titles and affiliations are accurate at the time the testimonials were provided.
Case Examples
Japan is a market with significant potential, but success here requires more than simply applying what works elsewhere. Companies need a partner who understands both the realities of the Japanese market and the expectations of global business. That is why Product Strategy was created. We help international companies navigate Japan with clearer positioning and practical support on the ground. Our role is not only to advise, but to help clients move forward with greater confidence.
Shin has worked across both Japanese and international business environments, including Philip Morris Japan and Trilations. Born and raised in Japan and educated in the U.S., he helps clients with market strategy and cross-border business support.
He is also a co-founder of one of the largest online Japanese schools in Hong Kong, so he is not only a consultant but also an entrepreneur himself. Combining strong analytical skills with practical entrepreneurial experience, he supports clients in moving their business forward in Japan. This is why he has worked with a wide range of organizations, including startups and PE/VC firms, delivering value that exceeds expectations.
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CONTACT
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Company Profile
| Business Name | Product Strategy |
| Corporate Name | Himawari Education Co., Ltd. |
| Address | Ikebukuro Lumiere Building 4F, 1-17-7 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021 Japan |
| CEO | Shinichi Yoshino |